Cupra Born - Exterior Design and Pictures

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Rob
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The design of CUPRA Born serves to not only draw you to the vehicle, but it also highlights the excitement of EV mobility.

The exterior design is unconventional and unique, befitting a high-performance vehicle and launching the brand into the future. The strong CUPRA character comes to the fore, mixing flowing surfaces with body-colour and technical details to provide a design that exudes sportiness and elegance.

“The CUPRA Born’s design is multifaceted, it sharpens the CUPRA look while at the same time incorporating the modernity of its advanced electric powertrain”said Jorge Díez, Design Director at CUPRA and SEAT.“It delivers a strong CUPRA character that expresses agility and performance with its mix of flowing surfaces and technical details.”

The front aesthetic focuses on the newly-designed full LED headlights, flanking the concave upper section that sits like a shark nose and the copper-framed lower intake designed to channel air towards the radiator for battery thermal management.

The bonnet incorporates three-dimensional shapes to help bend the light and bring the front end to life, while the volume sitting on top of the headlights and through the wings help create the vehicle’s sporty stance.

The full LED headlamp signature is unique and instantly recognisable, enhanced by the small triangles on the side of each lamp. The lighting technology includes an animated ceremony as you approach and start the vehicle, adding to the overall experience.

The finishing touch for the front design is the copper CUPRA badge, positioned at the very front of the bonnet between two crisp lines that direct the eye downwards towards the lettering.

As the eye sweeps around to the vehicle’s side profile, it is drawn to the sharp rake of the A-pillar. It helps draw a sleeker, performance-driven visual, it also improves airflow over the vehicle and allows for the integration of the head-up display.

The CUPRA Born design team added four key features to enhance its sleek and sporty side profile.

The flowing aerodynamic side sill element, at the very bottom of the vehicle, is finished in a contrast to the body colour to reduce the visual mass.
The sharp lines that strike through the length of the body and around to the rear creating a sense of purpose and movement.
The C-pillar is created using a three-dimensional, textured surface finished in a contrast colour to give the impression of a floating roofline
Six bespoke alloy wheel designs, ranging from 18- to 20-inch in size, help it stand out from anything else and include functional aerodynamic inserts and machine-finished copper highlights (optional alloys only)
The rear spoiler seamlessly connects to the C-pillar drawing the eye from the side aspect to the rear. A body coloured, integrated diffuser enriches the rear and gives it a sporty and aerodynamic character, ensuring the rear design is framed at both the top and bottom.

The rear coast-to-coast light delivers an impressive illumination giving a more technological and refined look, but helps to provide a greater perceived width to the vehicle. The tailgate is flush to the bumper giving a smoothness to the design. Within the bumper sits the number plate, reflectors, and the technical elements within an ‘island’ surrounded by body colour.

When the light fades, the puddle lamp shines down from the side mirrors, displaying the CUPRA logo onto the floor in front of you.

A palette of six colour choices will be available – Vapor Grey, Glacial White, Geyser Silver, Rayleigh Red, Quasar Grey and the exclusive Aurora Blue – emphasising the personality of the brand’s first all-electric high-performance car.

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